With extensive experience in consulting projects on strategy and communication, Rita has worked in diverse sectors such as retail, catering, tourism, airport, water and sanitation, waste and energy. At an international level, she has also collaborated in several projects with entities such as the European Commission (Direção-Geral do Ambiente and Direção-Geral de Energia), World Bank Group, Organization for Economic Cooperation and Development (OECD) and European Bank for Reconstruction and Development (EBRD). Combining her marketing education with environmental sciences she works on sustainability management projects, but also educational projects to promote behaviour change and stakeholder involvement. She is also responsible of investigation and development on Positive Brands.

Licentiate Degree in Environmental Sciences at Universidade de Évora and Postgraduate Studies in Marketing Management at ISCTE-Business School-INDEG-Executive Graduate.